College of Business & Executive Education

B.S. in

Marketing

With a bachelor’s in marketing, students will leave Faulkner University prepared to pursue further education or begin a successful career in business. The experience, knowledge, and skill sets imparted by this program are the foundation for many opportunities. Additionally, the noteworthy liberal arts component and Christian perspective will ready students for the world at large.

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ADMISSIONS REQUIREMENTS

Program Objectives

The Bachelor of Science in Marketing provides a broad overview of the functional areas of business with an emphasis in Marketing. The curriculum focuses on consumer behavior, personal selling, sales management, advertising, promotion, digital marketing, and marketing research. This degree prepares students for marketing careers in contemporary organizations that implement digital marketing tools and data analysis techniques for decision making. Graduates will leave with the following skills and abilities.

Functional business knowledge of marketing concepts and principles
Strategic marketing problem-solving skills applicable to business and marketing operations
The ability to apply key marketing analytics concepts and methods to solve problems in business decision-making
Written communication skills essential to advertising and promotion
The ability to apply basic concepts, principles, and business tools used in the performance and solution of functional marketing operations.

PROGRAM RESOURCES

UNDERGRADUATE

Admission Requirements

Applicants must meet the following requirements to qualify for admission:

Minimum cumulative GPA of 2.0 on all previous college coursework.
Completion of entrance competencies as listed for a total of 66 hours of core credit.
Minimum 23 years of age.

View Curriculum

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Admissions and contact

For additional information, please contact our enrollment team:

Phone 334.386.7200
Email admissions@faulkner.edu

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